Last month we reviewed some of the specific technical issues involved in selecting paper for your projects. (Click here to view that article.) We covered the major characteristics, grades and categories of paper. These technical differences can affect the execution and final outcome of a printed piece, but there are aesthetic considerations as well. That’s where finishes, patterns and textures can make the difference.

The look, feel and touch of paper appeals to people’s senses and influences their perceptions. Choosing the right paper finish and texture will help you balance the technical requirements of your project with the desired visual and tactile effect.

Paper Finishes
All finishes fall into three basic categories:

• Matte – A flat finish with a silky feel, this paper is more expensive and higher in bulk. Matte finishes work well for text-heavy projects such as trade paperbacks.
• Dull – Between matte and glossy, dull finishes include satin and velvet.
• Glossy – Usually less expensive than dull and matte finishes, glossy stock has a shiny, lustrous appearance that lives up to the name. Used most often for magazines, annual reports and catalogs, it also works well for specialty finishing techniques such as embossing and stamping. Glossy paper typically makes colors stand out.

Surface Patterns and Textures
Patterns and textures can add extra interest to a finished piece. Here is a small sampling of available patterns:

• Laid – This paper has a watermark consisting of parallel lines that run the length of the page. It has a classic appearance that lends itself to embossing and stamping. Because it scores easily, it is suitable for die-cutting.
• Linen – Simple and elegant, this versatile pattern is great for stamping, heat embossing, stencil work and calligraphy. It can be easily folded and die-cut.
• Felt – An uncoated, uncalendered paper with a soft, felt-like textured surface, felt is growing in popularity for brochures, stationery and manuals.
• Wove – Wove paper has a smooth finish that lends itself to stamping, heat embossing and blind embossing.

A Few Final Tips

• Choosing a lighter-weight paper doesn’t necessarily save you money in production costs, but you may save on shipping or mailing expenses.
• Contrary to expectation, a higher page-count sometimes can reduce production costs.
• Print in eight-page configurations to maximize efficiency.
• Most importantly, involve Delta Printing Solutions early in the planning phase of your project.

The Delta Printing Solutions Advantage
Discuss your next book project with the sales representatives at Delta Printing Solutions. They have the industry knowledge to educate you on your options and guide you in making the right paper choices to fit your needs. Delta offers exceptional prepress, printing and bindery services under one roof. Contact us today to learn more about our range of publications management solutions.

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